Zimnat launches innovative billboard campaign – Press release

 

Zimnat launches innovative billboard campaign – Press release

By Insurance24

HARARE, Zimnat has launched an innovative advertising campaign to let people know some of the ways in which it can make their life better, through the customer friendly insurance and finance services it offers.

The campaign, which has also been promoted through television, print media has now added billboards. The emphasis is on how Zimnat “Makes life better” in different ways. Some executions speak to the ease and speed with which insurance claims are lodged and processed as well as how Zimnat can help one recover should an unfortunate event befall them.

However, there is also a corporate social responsibility element to one of its billboards, which shows the chalk outline of a body and, using texting shorthand, carries the warning message “pll ovr, dnt txt n drv” along Borrowdale road .

The other billboards use similarly dramatic executions. Two of the billboards by the Coke corner and another by Robert Mugabe and Enterprise have a large head and shoulders image emerging from the billboard of a man who looks frustrated and as if he is about to blow his top. The billboard message reads: “We pay claims quickly to save you the stress.” This is a way of getting noticed and these will really grab attention.

Another billboard shows a man who looks worried and seems to be pulling out the billboard in frustration over the claim forms he has to fill in. The corner of the billboard has been physically pulled off. This is the one by second street extension and Lomagundi. The message reads: ‘Is this what your claims process looks like? Rather insure with us.”

Perhaps the most dramatic is a billboard in Harare on Julius Nyerere Way at Joina City which has an actual car incorporated in it. “Don’t get stuck. Let us make your life better,” the billboard reads.

Zimnat provides wealth creation, income protection and risk management solutions through its four business units. These are General Insurance, Life Assurance, Asset Management and Microfinance.

The company offers businesses and individuals a variety of products to give them peace of mind. These include motor insurance, home insurance, life assurance, travel insurance, funeral cover, health and accident insurance, pension schemes, unit trusts and private wealth management.

Zimnat is associated with Sanlam, one of the largest financial services groups in South Africa and the biggest non-banking financial services group in Africa.

“Our aim is to make life better for others. This advertising campaign is intended to increase awareness of the many ways in which we can do this,” commented Zimnat Group Marketing Executive Angela Mpala.