Staff Writer
Old Mutual Zimbabwe’s FinTech (financial technology) business, O MARi, has surpassed 2.1 million customers, marking a significant milestone in the group’s push to expand financial inclusion and build a diversified fintech ecosystem.
The platform, which initially focused on facilitating money transfers, is now evolving into a broader financial services offering, indicating a deliberate shift towards deeper, value-added solutions.
“Our average revenue per user is about US$2 per month and the strategy is to go beyond just money movement into more comprehensive financial services,” Arthur Matsaudza, the managing director said during a briefing on the group’s 2025 financial results.
This transition signals OMARi’s ambition to position itself not merely as a payments platform, but as a gateway to savings, lending, insurance and other financial products within the Old Mutual ecosystem.
The strong customer growth reflects rising adoption of digital financial services in Zimbabwe, as consumers increasingly seek convenience, accessibility, and integrated solutions.
O MARi’s expansion also aligns with broader industry trends where fintech platforms are leveraging scale to unlock new revenue streams beyond transactional income.
Analysts say O’ MARi is expected to play a central role in Old Mutual’s growth strategy, particularly as the group explores opportunities to scale digital lending, micro-insurance, and other embedded finance solutions.
“With a growing user base and a clear strategic pivot, OMARi is emerging as a key pillar in Old Mutual Zimbabwe’s transformation into a digitally driven financial services group,” said a capital markets analyst.
